Our Ideal Customer
My ideal clients are small business owners or CEOs who want to connect with their clients more deeply and establish or reenforce thought leadership in their chosen fields by writing a book.
Who we want to be referred to
Partner types we’d like to work or share referrals with
About Us
Urban Book Editor helps writers become businesspeople and businesspeople become writers. We help you hone your message to communicate with your tribe and develop the systems and platforms you need to grow your business.
The products and services we offer
Recommendations Received (17)
"Ms. Barard with Urban Book Editor devoted a significant amount of time to understanding my..."
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"Ms. Barard with Urban Book Editor devoted a significant amount of time to understanding my intentions and structured an effective marketing plan for me to follow. She makes herself available by embracing a flexible schedule designed with her clients in mind to simplify the entire process. Coordinating with Ms. Barard was a pleasurable experience."
"Michele has an amazing gift in the field of editing, which helps writers confidently reach their..."
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"Michele has an amazing gift in the field of editing, which helps writers confidently reach their goals."
"Michele is very knowledgeable in the book editing industry and provide excellent feedback and..."
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"Michele is very knowledgeable in the book editing industry and provide excellent feedback and customer service. "
Products & Services
Book Marketing is Hard
Writing is a challenge, but what happens after you publish? if you don’t have an audience primed to purchase, you may not s...
Content is king, but content creation is a lot of work. Urban Book Editor specializes in content creation to grow your website traffic, showcase yo...
For a truly unique gift, give a gift certificate for Urban Book Editor. You can call us for estimates and creative ideas to delight your loved ones...
Recommendations Given (18)
"Sonia is focused and dedicated to ensuring educational opportunities for our children."
"Extremely professional and capable."
"Wonderful advice for small business owners. Highly recommend."
Recent Activity
I use Zapier, along with a couple of different tools for newsletters, email marketing, and CRM. In my experience, most CRMs worth their salt have a Zapier integration, so you can probably choose any one of them you like. You can start with something like Mailchimp, which has a free tier with...
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I use Zapier, along with a couple of different tools for newsletters, email marketing, and CRM. In my experience, most CRMs worth their salt have a Zapier integration, so you can probably choose any one of them you like. You can start with something like Mailchimp, which has a free tier with limited features or go with something moderately priced with lots of features, like SalesFlare. I believe Hubspot also has a free tier.
1 Reply
Congratulations, Jeannine!
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Congratulations, Jeannine!
1 Reply
How do you define video marketing? Are you talking about video ads on Facebook? Or are you including YouTube and TikTok?
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How do you define video marketing? Are you talking about video ads on Facebook? Or are you including YouTube and TikTok?
1 Reply
Oyster Dressing
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Oyster Dressing
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Hi Eric, The cost of developing a website varies depending on the type of website, features such as eCommerce, integrations, and whether or not you provide the content or pay for content services. Jenn is correct that there are post development tasks to consider. Are you working with a full...
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Hi Eric, The cost of developing a website varies depending on the type of website, features such as eCommerce, integrations, and whether or not you provide the content or pay for content services. Jenn is correct that there are post development tasks to consider. Are you working with a full development/SEO company or will you be working with someone who specializes in SEO after the fact? Keith's point is important as well. You should define where your website lands in your marketing plan and how you plan to drive traffic to it. If you don't need a complex site, Gladys is accurate; you can build it yourself. The question I would also ask is, do you have the bandwidth to take on a website creation project? If not, even if your site would be relatively simple, it's probably best to pay someone to create it for you. The best use of your time as a business owner is to generate revenue. I hope this helps.
You can go with Strikingly for a good-looking simple site without lots of bells and whistles, but I recommend using a paid platform so you can link your domain to it for a more professional image (e.g. www.[YOURCOMPANY].com vs [YOURCOMPANY].strikingly.com.
If you’re interested in a really easy...
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You can go with Strikingly for a good-looking simple site without lots of bells and whistles, but I recommend using a paid platform so you can link your domain to it for a more professional image (e.g. www.[YOURCOMPANY].com vs [YOURCOMPANY].strikingly.com.
If you’re interested in a really easy to use (click and drag), moderately-priced platform, reach out to me and I’ll be happy to show you my platform.
I agree with John that it’’s often best not to put rates on the site; however, I think it depends on what services you’re offering and to whom.
That said, I’m not sure if your asking about the rate structure or the design elements. Assuming the rate structure is appropriate for your industry...
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I agree with John that it’’s often best not to put rates on the site; however, I think it depends on what services you’re offering and to whom.
That said, I’m not sure if your asking about the rate structure or the design elements. Assuming the rate structure is appropriate for your industry and your clients would understand and expect such a presentation, I would change the design elements in a variety of ways.
1) I discourage the use of all caps. It is harder to read and implies being yelled at on the Internet.
2) I would use more of a marketing approach by creating fewer packages and emphasizing the rate structure you think is most beneficial to your clients.
3) Differentiating the text using headings and body text versus everything being the same size and format would help make the information easier to read.
4) I would use color to create visual interest and increase readability.
I hope this helps. Feel free to reach out if you need help with the design work. I know a few designers who may be able to help.
With my iPad Pro and iPhone, I can run the world.
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With my iPad Pro and iPhone, I can run the world.
I would look for companies I could partner with, for example, if the tours are cultural in nature, look for retail and other establishments that embody the culture being discussed in the tour to cross-promote and offer deals to their clientele. It’s not uncommon in New Orleans, for example, for...
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I would look for companies I could partner with, for example, if the tours are cultural in nature, look for retail and other establishments that embody the culture being discussed in the tour to cross-promote and offer deals to their clientele. It’s not uncommon in New Orleans, for example, for vampire or haunted history tours to partner with voodoo shops. History tours often partner with restaurants and bars in some of the oldest buildings in the city.
I wish I had understood that I would need help doing certain types of work, e.g. administrative and other tasks, so I could be free to generate new business and maintain relationships with existing clients more effectively.
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I wish I had understood that I would need help doing certain types of work, e.g. administrative and other tasks, so I could be free to generate new business and maintain relationships with existing clients more effectively.
Our Recognition
Michele Barard