Our Ideal Customer
We serve remodeling contractors, occupational therapists, physical therapists, other healthcare professionals, home health agencies, interior designers, kitchen and bath specialists, durable medical equipment providers, architects, senior services, home inspectors, real estate sales, assistive technology professionals, and others who want to learn more about providing effective aging in place, universal design, and visitability residential solutions for their clients
Who we want to be referred to
Partner types we’d like to work or share referrals with
About Us
Now in our 15th year of training and working with professionals as aging in place specialists to help seniors and others who desire to live in their current homes long-term to be able to do so by making the safety and accessibility improvements necessary for that to happen
How We Got Started
For over five decades, I have been associated with the provision, analysis, interpretation, design, and sales of housing and housing services as a professional sociologist, certified urban planner, certified and award-winning new construction consultant and trainer, and certified and award-winning aging in place specialist, designer, and instructor - all inter-connected and all building momentum to today's reality
The products and services we offer
Recommendations Received (406)
"Extremely knowledgeable in Certified Aging in Place and very professional to work with. Highly..."
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"Extremely knowledgeable in Certified Aging in Place and very professional to work with. Highly recommend!!!"
"Thank you Steve, you are the best! Sergio @ $199 Big Star Moving"
"Steve is extremely knowledgeable on the concept of aging in place. He consistently offers..."
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"Steve is extremely knowledgeable on the concept of aging in place. He consistently offers colleagues, professionals and consumers relevant and useful information about all facets of living safely in one's home. I, for one, have learned from his articles and am grateful for his expertise!"
Products & Services
Take one, two, of all three "CAPS" designation course (all three needed for certification). August offerings are West Palm Beach, FL (13-15) and Eu...
For the professional who does any type of work to the physical structure of a dwelling or any counselor or health care professional who works with ...
The “Certified Aging In Place Specialist (CAPS)” designation is a joint program of the NAHB (National Association of Home Builders) and AARP, which...
Recommendations Given (85)
"Jeff runs a great business and is well-positioned to meet the needs of those who engage him. Steve"
"Terri has a great sense of what people require to be viable in their homes as they continue to..."
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"Terri has a great sense of what people require to be viable in their homes as they continue to occupy them."
"Lynn is knowledgeable of the South Florida market and understands the needs of seniors as they..."
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"Lynn is knowledgeable of the South Florida market and understands the needs of seniors as they are aging in place with both her SRES and CAPS designations."
Recent Activity
Robbie, you have received some great advice. Resumes used to be cold, sterile, recitations of honors, achievements, and skills. Now, they need to include the same type of ingredients but more in a story format that is easy to read and memorable for the reader.
(more)
Robbie, you have received some great advice. Resumes used to be cold, sterile, recitations of honors, achievements, and skills. Now, they need to include the same type of ingredients but more in a story format that is easy to read and memorable for the reader.
There are a variety of questions depending on the price point, level of competition, and product or service, but consumers mainly want to know if they are making a good decision - anything we can do to reassure them will help make the sale.
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There are a variety of questions depending on the price point, level of competition, and product or service, but consumers mainly want to know if they are making a good decision - anything we can do to reassure them will help make the sale.
If they hadn't looked at their website for months, what makes them believe that others have? Content is king. We've all heard that, and the first place to post and look for content is on our website. Not only is our business website far from obsolete, but it is also more important than ever for...
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If they hadn't looked at their website for months, what makes them believe that others have? Content is king. We've all heard that, and the first place to post and look for content is on our website. Not only is our business website far from obsolete, but it is also more important than ever for creating the image and business persona we want people to have about us.
Had good success with fiverr.com - had to interview a few first (online) but it worked out well.
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Had good success with fiverr.com - had to interview a few first (online) but it worked out well.
1 Reply
Launching a business is not a single action so the question can't be answered as a yes or no. However, charging supplies, equipment, website development, marketing, and a few other essentials are common and can easily be repaid from revenues. Putting the rent, utilities, payroll, or other larger...
(more)
Launching a business is not a single action so the question can't be answered as a yes or no. However, charging supplies, equipment, website development, marketing, and a few other essentials are common and can easily be repaid from revenues. Putting the rent, utilities, payroll, or other larger expenses on the card can be riskier - especially when initial sales are spotty or weak.
As we say in business, find a need and fill it. This is how to begin attracting consumers - determine what they need that you like to do and make it known to them that you have it.
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As we say in business, find a need and fill it. This is how to begin attracting consumers - determine what they need that you like to do and make it known to them that you have it.
More than just getting to help people with our services, it's meeting new people all the time and learning about them - truly relationship selling
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More than just getting to help people with our services, it's meeting new people all the time and learning about them - truly relationship selling
This is a trick question because there is no such thing as more time - only time that we are able to allocate differently or better. Each of us, including our customers and clients, has 24 hours each day. It's how we use that time. See Stephen Covey's 7 Habits book for the 4 quadrants of activity.
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This is a trick question because there is no such thing as more time - only time that we are able to allocate differently or better. Each of us, including our customers and clients, has 24 hours each day. It's how we use that time. See Stephen Covey's 7 Habits book for the 4 quadrants of activity.
There's an old adage in business which is to find a need and fill it - presumably with skills or an interest level you already have. Also, Thomas Edison said he never worked a day in his life as it was all fun. Find something you love and figure out how to make money at it.
(more)
There's an old adage in business which is to find a need and fill it - presumably with skills or an interest level you already have. Also, Thomas Edison said he never worked a day in his life as it was all fun. Find something you love and figure out how to make money at it.
