Our Ideal Customer
I am seeking businesses and professionals that need social media marketing training and consulting. These businesses or individuals understand the need to be knowledgeable of the changing marketing landscape and want to use social media to:
1. Provide employees the insights and tools they need to become online brand ambassadors, boosting customer service and customer awareness
2. Showcase authority, thought leadership, and expertise
3. Create online communities that become loyal and engaged customers
I'm also seeking opportunities to teach social media to adult-learners in an educational and instructional environment.
Who we want to be referred to
Partner types we’d like to work or share referrals with
About Us
TV producer turned social media and digital marketer. What makes Sheer Social different is we focus on community building, content creation, appropriate engagement tactics, and measurement.
The products and services we offer
Recommendations Received (4)
"Excellent Social Media resource in the implementation and instruction/teaching of various social..."
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"Excellent Social Media resource in the implementation and instruction/teaching of various social media tools to those needing to use them effectively. "
"Alice is professional, intelligent, quick witted, creative and on the cutting edge of everything..."
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"Alice is professional, intelligent, quick witted, creative and on the cutting edge of everything going on in the world of social media. She possesses a combination of insight and skill that I believe is unmatched."
"I have attended Alice's social media classes and been a client on a one to one basis. She's easy..."
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"I have attended Alice's social media classes and been a client on a one to one basis. She's easy to work with, very patient with me when I needed it, taught me a lot and fun to be with. I would recommend her to anyone!"
Products & Services
Get beyond just building a profile, learn how to use the various tools of social media strategically to align with your marketing goals.
Get tailor made tactics and strategies specific to your business goals, or cut through all the noise and learn to use social media at your own pac...
Need a social media speaker for your conference, summit, or symposium? Want them to be engaging, maybe even entertainment? I provide. Some of spea...
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Recommendations Given (1)
"When the day comes that you decide to return the favor and take care of your aging parents,..."
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"When the day comes that you decide to return the favor and take care of your aging parents, you're going to want to know the various resources available to you. Keep Your Parents Home provides a wealth of valuable information and resources that you probably didn't know existed.
When I thought my mother would need a wheelchair, quick fast and in hurry, Keep Your Parents Home was who I called. And within just one phone call, I had 3 great resources that could provide the wheelchair I thought she would need. They saved me hours of wasted time Googling and also money.
In addition to resources, you'll want to talk with someone who's been there, gone through what you're about to, the good, the bad, and sometimes ugly who can do more than just listen, but also empathize. Keep Your Parents Home, or better yet the woman behind the business, has been there and most importantly she genuinely cares.
So when that special day comes or if it's already arrived, consider Keep Your Parents home as your go-to resource for all things concerning care-taking of your loved ones.
"
Recent Activity
It's a wonderful thing that Ecamm provides a way to fix it within the application. Having to fix it in post or in the editing phase is a great pain in the you know what.
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It's a wonderful thing that Ecamm provides a way to fix it within the application. Having to fix it in post or in the editing phase is a great pain in the you know what.
Im confused as to what you're asking. You've already established that you're creating videos for social media marketing. Maybe, every video doesn't have to include a compelling narrative, but merely the answer to a simple question. That's one shot, with one camera, generally no edits.
If you...
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Im confused as to what you're asking. You've already established that you're creating videos for social media marketing. Maybe, every video doesn't have to include a compelling narrative, but merely the answer to a simple question. That's one shot, with one camera, generally no edits.
If you want to storytelling include the expressed customer pain point in your video with a solution. It's a simple story arc--beginning, middle, end.
Kids are doing it hourly on TikTok with less production. And they make it entertaining all in less than a minute.
Seemingly, you're doing video production in a more traditional sense, but the same thing applies.
That's nice, but Facebook is not the only platform that does this. Linkedin, Instagram, Google My Business all do something similar if you set up your profile as a business. I suspect, though, you're thinking Facebook is where you've found your audience.
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That's nice, but Facebook is not the only platform that does this. Linkedin, Instagram, Google My Business all do something similar if you set up your profile as a business. I suspect, though, you're thinking Facebook is where you've found your audience.
Currently, Facebook video ads have been known to do well. So A/B test picture vs a video and see which gets the most clicks.
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Currently, Facebook video ads have been known to do well. So A/B test picture vs a video and see which gets the most clicks.
1 Reply
Hi Jessica! I just visited your Facebook Page. And honestly, you're relying heavily on images at a time when video is the content algorithms prefer. That said you asked about increasing your presence on social media, or did you really mean generating more eyeballs on your Facebook page.
If the...
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Hi Jessica! I just visited your Facebook Page. And honestly, you're relying heavily on images at a time when video is the content algorithms prefer. That said you asked about increasing your presence on social media, or did you really mean generating more eyeballs on your Facebook page.
If the former and you want to increase, aka build more awareness of your business via social media profiles, you've got to find out where your target market is hanging out online.
Survey them, ask them, email them. Get that info. Most may say Facebook. If so, start leveraging Facebook groups where your target audience is, not your peers. Topical Facebook groups around travel are a start.
Secondly, look at business groups. Business travel is picking up. That said, head on over to LinkedIn IF business travel is one of your services OR you're seeking biz types eager to go on vacay.
3rd, consider Pinterest. Study the travel and destination pins. Just use the robust search and start conversations with people about your experiences FIRST. Do lead with aiming to make them clients. Try a softer approach.
Lastly, FB ads are known to be effective a growing a page with new followers. Just use the targeting effectively.
That makes it sound as if social media managers don't get sick and tired of posting. There's currently much conversation around burnout and mental health among social media managers circling online. Still, I understand the desire to want to promote your biz. So do you! I see where you're coming...
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That makes it sound as if social media managers don't get sick and tired of posting. There's currently much conversation around burnout and mental health among social media managers circling online. Still, I understand the desire to want to promote your biz. So do you! I see where you're coming from but would definitely do the messaging differently.
So many people adding advice, but none actually asked what exactly your issue is...So, Cheryl, what issue are you having with social media? Content creation? Management? One particular platform?
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So many people adding advice, but none actually asked what exactly your issue is...So, Cheryl, what issue are you having with social media? Content creation? Management? One particular platform?
HI Carolyn, when it comes to reaching your target audience you gotta know where they exist online and off. Since my strength is social media, try FIRST LINKEDIN. That's still where biz professionals do their online networking. Then look into local medical and health professional associations,...
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HI Carolyn, when it comes to reaching your target audience you gotta know where they exist online and off. Since my strength is social media, try FIRST LINKEDIN. That's still where biz professionals do their online networking. Then look into local medical and health professional associations, meetings, conventions. Attend, sponsor, or vend at those events and those of nonprofits in related fields. For the services you provide, which are B2B, cute little videos on Instagram and TikTok won't cut it. But you can slide into the DMS of doctors and mental health pros using them. Don't forget too your local business chamber. It might be worth the investment.
HI Nancy, I can help you with setting up your social media strategy and profiles. As an MD you have to work within certain parameters when it comes to HIPPA and other industry regulations. Still, social media can be effective in bringing awareness to your practice. Shoot me a message here and...
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HI Nancy, I can help you with setting up your social media strategy and profiles. As an MD you have to work within certain parameters when it comes to HIPPA and other industry regulations. Still, social media can be effective in bringing awareness to your practice. Shoot me a message here and I'll share with you how I can be of service to you.
Targeted Facebook ad would probably work for what you're aiming to do. Good ol' foot traffic to the restaurants to build that know, like, and trust factor. Share a flyer or coupon with management or owner. Also, see if the places restaurants buy their equipment from would let you set up something...
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Targeted Facebook ad would probably work for what you're aiming to do. Good ol' foot traffic to the restaurants to build that know, like, and trust factor. Share a flyer or coupon with management or owner. Also, see if the places restaurants buy their equipment from would let you set up something outside the store on inside. Direct marketing works too, if you can get the addresses to mail your flyers or coupon.
Alice Fuller