Our Ideal Customer
Our ideal client is one that understands that you have to try lots of different things to figure out what is the right mix of strategy and tactics for your business. A client that understands the basics of the online world enjoys our services the most. A client who believes that investing in their business is critical to growth appreciates our ideology. A client that understands the 'build vs buy' scenario and measures what they put into their business vs what they get out of it - over the long haul - is a great fit for what we do. If you are that kind of a person then we definitely want to connect with you!
Who we want to be referred to
Who we’d like to partner with
Our ideal partner is a specialized provider of goods or services that we can partner with as a subcontractor. If you're a designer, developer, writer, or technologist we want to know you. We put together the the right people for each specific project. From there, it's our game to lose.
Partner types we’d like to work or share referrals with
About Us
We are a local consulting firm dedicated to small to mid-sized businesses. We focus on strategy and tactics to bring about efficient results. Our specialties are: Management, Marketing, and Technology.
How We Got Started
In 2010, Phacient's founder Patrick Healy was frustrated by seeing small businesses struggle with tasks that were easy for larger companies. He decided to create a firm dedicated to helping small to mid-sized business operate like larger business to scale and increase their efficiency.
The products and services we offer
Recommendations Received (13)
"Patrick is very knowledgeable about marketing and promotion and brings a lot of experience to his..."
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"Patrick is very knowledgeable about marketing and promotion and brings a lot of experience to his clients. He's also very friendly and explains the hows and whys of what he's doing in order to help his clients appreciate the work that he does."
"Patrick understands business problems in communication and how to solve them digitally. Easy to..."
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"Patrick understands business problems in communication and how to solve them digitally. Easy to work with and on top of it all!"
"Patrick is a phenomenal individual and it is always a pleasure working with him. Phacient can..."
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"Patrick is a phenomenal individual and it is always a pleasure working with him. Phacient can help you handle all your issues when it comes to management and marketing your small business "
Products & Services
Phacient is a proud supporter of the United States military. All active duty personal and veteran business owners will receive a 15% discount on al...
Public schools, trade schools, and adult learning centers all enjoy a 10% discount on all regularly priced Phacient products and services. Cannot b...
Now ALL businesses can understand if their online efforts are helping their bottom line or not. It's easy to use, systems agnostic, and cost effect...
Gallery
Recommendations Given (7)
"Erik is a very talented content creator with the ability to tell a story in the way that will..."
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"Erik is a very talented content creator with the ability to tell a story in the way that will pull people in and keep them there. We've used his services many times and would recommend him for any business that is unable to develop their own great content. Erik is very professional and gets you what you need when you need it. I can't think of a better person in this space that is better. "
"Dr. Mennen is amazingly qualified and knowledgeable. I have no reservations about recommending..."
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"Dr. Mennen is amazingly qualified and knowledgeable. I have no reservations about recommending any of his services. Trustworthy, quality, high integrity medicine is what what Dr. Mennen specializes in."
"Best damn display printer in NYC - period. I won't work work anyone else."
Recent Activity
Ranking is a tricky term. What search are you putting in? Where are you searching from? What device?
If you and I both search "pizza" from our respective homes we'd get very different results. For this reason rankings can be deceiving. And there is no clear roadmap as that's the point of the...
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Ranking is a tricky term. What search are you putting in? Where are you searching from? What device?
If you and I both search "pizza" from our respective homes we'd get very different results. For this reason rankings can be deceiving. And there is no clear roadmap as that's the point of the Google algorithm - to keep people from gaming it.
The best way to set yourself up for success is to make sure you are completely localized (disclaimer: this is one of the things I do for a living) and make sure your site is in good shape from a technical (healthy and fast) and content (useful and sharable) SEO perspective (disclaimer: we also do this). I would then make your best efforts to try to get as many good genuine reviews on the following platforms as possible
googlefacebookyelpfoursquareand any directories/sites that are related to your business
That should be a good start and it won't happen overnight. It's going to take a little while depending on your market and competition.
The more accurate your business is in the google (and other ecosystems) the better as this is giving people exactly what they are looking for. I wouldn't be putting in your listing that you do personal training if you are a gym that doesn't offer that service.
Happy to go back and forth on this but this is probably the most clear and succinct answer you will get on this question.
I've yet to encounter a business where a good website wouldn't add value. #JustSayin
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I've yet to encounter a business where a good website wouldn't add value. #JustSayin
Are you looking for help in exchange for equity or looking to hire/contract a marketer to do what you need done?
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Are you looking for help in exchange for equity or looking to hire/contract a marketer to do what you need done?
I can speak for our and our clients' when I say that everyone is more critical of things that have been, for some time, an automatic spend. Things like advertising, social, SEO, etc are all being scrutinized more now. The people that spend the money on these things want to know that they are...
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I can speak for our and our clients' when I say that everyone is more critical of things that have been, for some time, an automatic spend. Things like advertising, social, SEO, etc are all being scrutinized more now. The people that spend the money on these things want to know that they are actually bringing their business value. Data and analytics have gotten center stage on this. If you can't measure it, it's hard to justify it. Measuring this stuff takes some technical acumen when it comes to the online world so this is another challenge. Marketing and operations have become much more technical over the last few years and those that have not kept up are WAY behind. There are mixed responses to this. The smart ones bring in an employee or a trusted vendor that can navigate those waters for them since they are not usually in the technology business. Some dig their heels in and insist they don't need it. Some are right, most are wrong.
We generally do a blended rate based on what their needs are so that we don't get too caught up in tracking hours for every minute of every activity. For the individual tasks, we get an idea of what others are charging for those services (PPC, SEO, creative, web development) and evaluate our work...
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We generally do a blended rate based on what their needs are so that we don't get too caught up in tracking hours for every minute of every activity. For the individual tasks, we get an idea of what others are charging for those services (PPC, SEO, creative, web development) and evaluate our work against theirs and see if there is an adjustment that needs to be made.
Something important to note here is that measuring this stuff is still difficult. Unless someone DM's you on facebook and you cultivate the lead from there it's nearly impossible for most businesses to consistently attribute new sales to the channel. The same holds true for all channels - social...
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Something important to note here is that measuring this stuff is still difficult. Unless someone DM's you on facebook and you cultivate the lead from there it's nearly impossible for most businesses to consistently attribute new sales to the channel. The same holds true for all channels - social media or otherwise (paid, email, referral, affiliate, organic, etc).
Social media being "free" makes it hard to justify actually paying professionals to help you with it on any front. Plus, small business owners are so budget conscience they either a) think they can properly do it themselves or b) hold off until they have the time to do it right (which is usually never).
It's all too common. If you can't measure it, it's hard to justify putting resources into it - and I'm inclinded to agree. If you don't REALLY know if it's working then why do it? Faith?
2 Replies
Am I the only one who finds it strange that this question was asked by a person who sells life insurance? That would be like me asking a marketing question.....
#Baiting #SelfPromotion #Spam
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Am I the only one who finds it strange that this question was asked by a person who sells life insurance? That would be like me asking a marketing question.....
#Baiting #SelfPromotion #Spam
12 Replies
Our Recognition
Patrick Healy
Founder
Danielle Healy
VP, Operations