Brand Messaging Architect , Ocean Grove NJ
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Brand Messaging Architect

Neptune, NJ
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Highly Recommended (15)
Branding Brand Strategy Brand Consulting
Branding Brand Strategy Brand Consulting
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Our Spotlight Recommendation
“Esta is an exceptional marketing messaging expert who has helped us craft a winning message for our AI crowdfunding campaign, making it simple for non-profits to understand the key benefits. I...” Read more “Esta is an exceptional marketing messaging expert who has helped us craft a winning message for our AI crowdfunding campaign, making it simple for non-profits to understand the key benefits. I highly recommend reaching out to her for potential collaboration. After all, simplicity and uniqueness are the keys to success.”
– Matt Fok 🌟 AI X Network's Advantage: Supercharge Saving & Word-Of-Mouth Success💰
Our Ideal Customer

🎯 Convince your audience of your value!

✦ Small to Medium size Businesses frustrated with past marketing efforts
✦ Nonprofits needing new donors
✦ Entrepreneurs needing funding
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🎯GET NOTICED

Discover ✦ CLARITY ✦ CONFIDENCE ✦ CONSISTENCY✦
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🏆 10 Discovery Sessions: → Clear Value Proposition → Tagline→ Messaging Pillars
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📅 FREE BRAND STRATEGY CALL ▶︎ 𝐒𝐜𝐡𝐞𝐝𝐮𝐥𝐞 https://calendly.com/sheconsulting/30min
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📌 𝐖𝐞𝐛𝐬𝐢𝐭𝐞: www.sheconsulting.com
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What My Clients Say:

👏 Camille L. Miller, Best Selling Author
Esta was the foundation for creating our company image and establishing our brand voice, allowing us to scale on a global level. She took time to understand our market and our vision before creating our messaging, website and logo. It was a game-changer. I highly recommend working with Esta to get your vision and message clear before jumping into your marketing.

🔥SEE WHAT OTHERS ARE SAYING: https://www.sheconsulting.com/about

Who we want to be referred to

Entrepreneurs Nonprofit Organization Business Owners Organization Marketing Services Show all 5
Who we’d like to partner with

🔥 Brand Messaging informs and convinces your client's audience of their value.

✦ Marketing Consultants
✦ Social Media Managers
✦ Videographers
✦ Graphic Designers
✦ Web Developers/ Designers

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👏 Camille L. Miller, Best Selling Author
Esta was the foundation for creating our company image and establishing our brand voice, allowing us to scale on a global level. I highly recommend working with Esta to get your vision and message clear before jumping into your marketing.

👏Devon McGuiness, Founder
Esta is uniquely qualified in helping you find the right messaging.

👏 Roe Couture DeSaro, Managing Director
She has a natural knack for pulling out what you're trying to communicate, and does it with seamless ease, in a clear and impactful way.
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🔥🔥SEE WHAT OTHERS ARE SAYING: https://www.sheconsulting.com/about
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💻 FREE STRATEGY CALL! https://calendly.com/sheconsulting/30min
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𝐖𝐞𝐛𝐬𝐢𝐭𝐞 ▶︎ https://www.sheconsulting.com/

Partner types we’d like to work or share referrals with
Entrepreneurs Advertising & Communication Marketing Services Graphic Designer Web Designer Web Developer Show all 6
About Us

Struggling to express what sets you apart? As a Brand Messaging Architect, I help SMBs and nonprofits discover impactful messaging to attract new clients. With 20 years of expertise, I've evolved from a generalist into a Brand Messaging specialist. I craft Clarity, Confidence, and Consistency in your messaging, establishing an effective Tagline, Value Proposition, and Messaging Pillars that differentiates and helps your grow your business. By aligning your brand’s story and values, I create coherent and impactful strategies recognized by industry leaders and media like #DMWF and FORBES Influencers."
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TESTIMONIALS

👏"Esta was the foundation for creating our company image and establishing our brand voice, allowing us to scale on a global level. Without her expertise and professionalism, I'm not sure I would have achieved what I have. She took time to understand our market and our vision before creating our messaging, website and logo. It was a game-changer. I highly recommend working with Esta to get your vision and message clear before jumping into your marketing plans. - Camille L. Miller, Best Selling Author
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👏Working with Esta didn’t seem like work at all. She is great in putting into words the ideas you have in mind. Esta has a solid grasp on building a brand voice and a messaging framework to attract your ideal audience. She gave me clarity, confidence and a framework for messaging consistency that's proved invaluable. She makes everything challenging enjoyable and I was always looking forward to discussing projects with her. - "Alizeta Diallo, Global Project Manager
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👏Esta is an amazing Brand Messaging Architect. She helped me to discover myself and my company again, even though I have been in business 7 years. Her expertise and dedication and for crafting my brand voice is helping my business attract the right clients specific to my market. I am very pleased to work with Esta, and I highly recommend her." - Junnie Lai, Chef, Culinarian, Innovator

🔥SEE WHAT OTHERS ARE SAYING: https://www.sheconsulting.com/about

How We Got Started

My journey began with a transformative experience while consulting for a NYC nonprofit and E*Trade. Tasked with organizing a nationwide career e-mentor network for underserved teens, I developed the educational program, recruited and trained mentors, and managed the year-long pilot. The initiative was a resounding success, leading E*Trade to renew the program and invest in another thousand teens. Most importantly, 1,000 kids had their lives positively impacted.

For over 20 years, I've worked with niche companies, nurturing my passion for empowering people. The advent of social media opened up a world of opportunities, enabling me to leverage online marketing and strategy to help businesses reach beyond traditional boundaries.

I am driven by a commitment to integrity and a passion for doing what is good and right in the world. I love using my skills to help people shine, giving them the confidence to present their business in a compelling way that inspires action.

The products and services we offer

Brand Consulting Brand Identity Brand Management Marketing Strategy Consulting/business Logo Design Web Content Website Design Consulting Business Consulting Show all 10
Products & Services
Coastal Elite Veterinary Clinic
Coastal Elite Veterinary Clinic by Brand Messaging Architect
Website Design: Coastal Elite Vet is specializes in equine care, and large farm animal care, always putting the needs animals first.
Global Cuisine Consulting
Global Cuisine Consulting by Brand Messaging Architect
Website Design: Chef Junnie Lai is an internationally recognized innovative market research chef, product developer, and teacher. 
Grafton Street TV
Grafton Street TV by Brand Messaging Architect
Website Design: Grafton Street TV is a LIVE Global Internet Music Channel.  Grafton Street, a famous street for musicians in Dublin.
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Recommendations Given (15)
"Dr. Hill is the real deal. He's authentic, kind, generous, highly intelligent; he knows his..." Read more "Dr. Hill is the real deal. He's authentic, kind, generous, highly intelligent; he knows his stuff. Dr. Hill is very patient, and good at seeing what works best for you both personally and professionally, then puts you on a path to success. "
"Brian is an All-Star sales strategist who gives you a roadmap to gain more clients. He offers..." Read more "Brian is an All-Star sales strategist who gives you a roadmap to gain more clients. He offers specific steps leading to effectively engaging and motivating people to hire you or buy your products. Brian is smart, sharp, and knows his stuff. I highly recommend Brian."
"Keith is a passionate and talented videographer that captures the essence of what you represent..." Read more "Keith is a passionate and talented videographer that captures the essence of what you represent and offer. He's a solid businessman who operates on the principles of integrity and compassion. If you're looking for a video producer, Keith is your man."
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Recent Activity
#BrandMessaging #BrandStrategy #GetNoticed #Tips
Esta from Brand Messaging Architect Answered this on August 22, 2024
I'm curious, I have around half of Alignable people who book with me not show up, or try and pitch me, hard pitch me, even when I say "I'm not your person.". Does anyone else experience this challenge?  (more) I'm curious, I have around half of Alignable people who book with me not show up, or try and pitch me, hard pitch me, even when I say "I'm not your person.". Does anyone else experience this challenge? 
How do you ensure your fundraising appeals don't get lost in the noise? Personalizing messages based on donor data can significantly increase...
Esta from Brand Messaging Architect Answered this on August 19, 2024
Your core messaging is vital to your success. It shapes and influences your outreach and conversions. I do believe personalizing messages based upon donor data can increase donations. However, in the end, your donors are connecting with you based on your values and how you integrate that message... (more) Your core messaging is vital to your success. It shapes and influences your outreach and conversions. I do believe personalizing messages based upon donor data can increase donations. However, in the end, your donors are connecting with you based on your values and how you integrate that message influences engagement. I recently rebranded a nonprofit and they started getting donations on the first day of their website launch. 
Would you rather... A. Have a board full of passionate volunteers who need fundraising guidance?  B. Have a board with deep pockets but minimal...
Esta from Brand Messaging Architect Answered this on August 13, 2024
I'm on a board where we are extremely fortunate to have committed volunteers with deep pockets, however, it's the greater community that supports our nonprofit. The board members reach out to community, and we have an Annual Tribute Dinner to honor those who give back the most. We also have... (more) I'm on a board where we are extremely fortunate to have committed volunteers with deep pockets, however, it's the greater community that supports our nonprofit. The board members reach out to community, and we have an Annual Tribute Dinner to honor those who give back the most. We also have another event to honor volunteers. I recently rebranded JFCS and donations are flowing in much faster. Everything is in the messaging. Impactful messaging that connects and resonates with donors and the community is the key to success. 
1 Reply
Can someone help me create a webinar. Pretty Please I have so many questions
Esta from Brand Messaging Architect Answered this on August 13, 2024
Give ChatGPT a whirl. I knew exactly the course I wanted to create. I prompted it with the core course content, and asked for Titles, subtitles, and three speaking point for each title. It produced a great outline. You can also ask it how to deliver the course via webinar - it should give you... (more) Give ChatGPT a whirl. I knew exactly the course I wanted to create. I prompted it with the core course content, and asked for Titles, subtitles, and three speaking point for each title. It produced a great outline. You can also ask it how to deliver the course via webinar - it should give you step by step. Be specific when you prompt. :)
How do you deal with difficult clients? Especially clients that need to have expectations set for them.
Esta from Brand Messaging Architect Answered this on August 12, 2024
I try not to take on difficult clients. You can usually tell by the outset they'll take the life out of you. If you have to take the client, then manage expectations and the relationship; set time limits on conversations, make milestones, definitely a contract that states how many versions or... (more) I try not to take on difficult clients. You can usually tell by the outset they'll take the life out of you. If you have to take the client, then manage expectations and the relationship; set time limits on conversations, make milestones, definitely a contract that states how many versions or edits you'll make if it's a logo or website design. Your time is important, it's important they know that. 
1 Reply
What is one thing you wish you could help other business owners understand? i.e. "the power of networking" or "how to optimize your day"
Esta from Brand Messaging Architect Answered this on August 12, 2024
Brand Messaging. How to communicate your offering in an impactful and memorable way in order to grab attention and build trust.  (more) Brand Messaging. How to communicate your offering in an impactful and memorable way in order to grab attention and build trust. 
1 Reply
Hey there! I was just digging into some ways to boost sales and came across a couple of key points:  1. Really understanding the customer’s needs,...
Esta from Brand Messaging Architect Answered this on August 12, 2024
Understand how to deliver your Brand Message with Clarity, Confidence and Consistency. It helps people easily grasp your purpose and benefits of what it is you offer. Relationships aren't built upon a pitch. Share with integrity, authenticity and transparency. That's how your build relationships... (more) Understand how to deliver your Brand Message with Clarity, Confidence and Consistency. It helps people easily grasp your purpose and benefits of what it is you offer. Relationships aren't built upon a pitch. Share with integrity, authenticity and transparency. That's how your build relationships and boost sales. 
How often do you use Generative AI like ChatGPT, Claude, Gemini, etc. in your work environment?
Esta from Brand Messaging Architect Answered this on August 12, 2024
I love ChatGPT. If you understand how to leverage it and not rely upon it. I write well, so I have a good foundation. I understand how to give it prompts, for instance, in creating a course. I know the fundamentals and core offerings of what I want to teach, but it definitely saves time but... (more) I love ChatGPT. If you understand how to leverage it and not rely upon it. I write well, so I have a good foundation. I understand how to give it prompts, for instance, in creating a course. I know the fundamentals and core offerings of what I want to teach, but it definitely saves time but giving titles, subtopics and talking points within seconds. Again, you need to start with what's already in your brain, understand how to direct it, and use ChatGPT as an enhancer. 
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Esta H. Singer from Brand Messaging Architect
Esta H. Singer
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