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I feel that the most important thing to keep in mind with Facebook and all social media is to keep it professional. Do not tell your viewing audience that you are are depressed, angry, etc. keep it upbeat, keep it free of politics and religion, don't post things that will turn potential clients off to you personally, etc. Putting positive energy out there will bring positive results!
I began working with Monster (literally - I'm an employee) and had previously used them for job searches. Monster created the online job board game and in my honest opinion, Monster hasn't done the best job in marketing themselves to keep up with the rest of the competitors. In recent months, they have launched a new marketing program to gain the attention of millennials (who will be 50% of the workforce by 2020) as well as introduced robust new products that greatly enhance the talent acquisition process. If you haven't had a chance to look at Monster in the last few months or years, I would invite you to take a second look. I believe you will be pleasantly surprised.